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TABLE OF CONTENTS
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A comprehensive guide for brands and agencies to help creators achieve higher coherence—and higher GMV.
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During onboarding, explain:
For the first 3-5 videos, require creators to follow shot lists exactly. Once they internalize patterns (consistently 80%+ coherence), they can add creative touches.
Before filming, creators should watch at least one proof video for their assigned angle. This visual reference is worth 1,000 words of instruction.
The hook (first 3 seconds) is typically the lowest-scoring component. Invest disproportionate coaching time here. Require 3-5 hook takes before accepting final video.
Share leaderboards in Discord. Highlight creators who improved. Create friendly competition around coherence scores.
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Next:
Brand/Agency Quickstart (10 minutes)
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